About Us
Identity Dental Marketing of New York
Meet Grace Rizza
Grace Rizza, the visionary founder and CEO of Identity Dental Marketing is dedicated to delivering measurable growth for dental practices, including those in New York. Her journey began as a Marketing Director for a multi-location dental practice, where she tripled new patient numbers within three months without increasing the marketing budget. This success ignited her passion for dental marketing and branding, leading her to develop innovative sales-focused training workshops and immerse herself in the latest industry trends.
In 2009, Grace established Identity Dental Marketing to provide ethical and effective marketing solutions for dentists. Her engaging and lighthearted speaking style has made her a sought-after speaker at numerous dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting, and the Greater New York Dental Meeting.
Grace’s expertise has been recognized nationally; she was featured on the ADA 2016 Dental Marketing Expert Panel and has authored articles in professional journals, such as Practice Booster’s Insurance Solutions Newsletter. Her comprehensive approach encompasses strategic planning, public relations, community outreach, patient communication, staff training, SEO, website management, direct mail campaigns, and more—all tailored to meet the unique needs of New York dental practices.
As the host of the Facebook Group and Podcast “Dentistry’s Growing with Grace,” Grace shares business development solutions almost daily, further solidifying her status as a dental marketing authority.
Grace has attained the highest levels of success in mastering digital marketing and branding within the dental industry. Her innovative strategies have propelled thousands of dental practices to new levels of growth and profitability.
If you’re seeking a partner in Dental Marketing New York, Grace Rizza and Identity Dental Marketing offer customized strategies designed to achieve real results. Contact Grace today to elevate your dental practice with ethical, effective, and tailored marketing solutions.
Meet Our Team
At Identity Dental Marketing, our team is the backbone of our success. Together, we combine creativity, expertise, and strategy to deliver exceptional results for your dental practice. Here’s what makes our team stand out:
Writers
Our skilled content writers specialize in crafting engaging, SEO-optimized copy tailored to your practice. From service descriptions to blog posts, they ensure every word resonates with your target audience and reflects your brand voice.
Designers
Our talented graphic and web designers bring your vision to life. They focus on creating visually stunning and user-friendly designs that enhance patient engagement while maintaining a modern, professional aesthetic.
Web Developers
Our developers are experts in building custom, high-performing websites. With a focus on clean coding, fast load times, and seamless functionality, they ensure your website is both beautiful and efficient.
Marketing Strategists
Our marketing strategists analyze trends and data to create custom strategies that drive growth for your practice. They’re skilled at identifying opportunities to expand your reach and boost patient acquisition.
SEO Specialists
Our SEO experts are dedicated to improving your online visibility. They optimize every aspect of your website to ensure you rank higher in search results, attract more visitors, and convert them into loyal patients.
Ads Team
Our paid advertising team creates targeted campaigns that maximize your return on investment. They craft compelling ad content and optimize performance to ensure your practice gets the exposure it deserves.
Advisors
Our experienced advisors provide personalized guidance to ensure your marketing efforts align with your practice’s goals. They offer expert insights and recommendations to keep your growth on track.
Together, our team works seamlessly to create customized solutions that empower your dental practice to thrive. Let us help you build your brand, connect with patients, and achieve your business goals.
